Dashboard

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The Overview dashboard displays key sales, orders, and online store visitor data. You can see in an instance how your stores are operating for any date range with compare data.

For example, in the Overview dashboard you can do the following activities:

  • check the value of your recent sales and compare them to a previous time period
  • compare how well your Print Stores are performing
  • track your average order value
  • see your conversion rates, user sessions, & returning customer
  • monitor the trends over time

The dashboard displays the most important metrics that give you insight into the performance of your Print Store and the behavior of your customers. The metrics are shown in numeric format and also as graphs where appropriate. For all the metrics, the percentage change from the previous date range can also be shown.

If the View report link is shown, then click it to see more details about the metric. Not all metrics have a report.

The following metrics are shown in the Overview dashboard:

Metric What it shows for the date range
Total sales Shows the sales amounts in your Print Store. Total sales is equal to gross sales − discounts  + shipping + taxes.
User Sessions Shows the number of sessions on your online Print Store store.
Returning Customers Shows the percentage of your customers who have placed more than one order from your store. The rate is calculated as returning customers divided by total customers. This rate can help you determine how solid your established customer base is.
Conversion Rate Shows the percentage of sessions that lead to an order. This metric applies to your Online Print Store.
  Added to cart: Number and percentage of sessions in which users added one or more items to their shopping carts. This amount is usually smaller than the total number of user sessions because many users view the products in a store without adding any items to their cart.
  Reached checkout: Number and percentage of sessions in which users did all of the following steps: added one or more items to their shopping cart, proceeded to the checkout, created an account and submitted the information and proceeded to Shipping & Billing details. This amount is usually smaller than the Added to cart amount because some shoppers add items to their cart but don't go to the checkout or don't submit their user account details.
  Sessions converted: Number and percentage of sessions in which users added one or more items to their shopping carts, proceeded to the checkout, and then purchased the items. This amount might not match your order count, because customers can make multiple orders within a single session. This amount is usually smaller than the Reached checkout amount because some shoppers leave the checkout without purchasing anything.
Average Order Total Shows the average value of all orders, divided by the total number of orders that contained at least one product. Order value includes taxes, shipping, and discounts. This value helps you know how much customers tend to spend on your store and can help inform your pricing policies.
Total Orders Shows the number of orders that were placed.

When you open the Overview dashboard, the data is up to date, within about 1 minute. You can reopen the dashboard or refresh the browser page to show newer data.

The data in the dashboard might vary slightly from the data gathered by analytics and reporting tools and services from other companies.

Sessions and visitors

The number of sessions and the number of visitors are based on cookies. Cookies are small files that are stored on a users device, such as a desktop or smartphone, when they visit your online store. One cookie identifies the device (the visitor). Another cookie keeps track of the length of the session.

A session ends after 120 minutes of no activity. Because the same visitor can have multiple sessions, the number of sessions is usually higher than the number of visitors.

 

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