In this section

  1. Meta Tag Controls: (Page, Category, Products, Tag)
  2. XML Sitemap generator
  3. The Robots Exclusion Protocol
  4. Use Redirects to redirect a URL

Meta Tag Controls for SEO

For many people searching on the internet starts with a search engine like Google or Bing. These search engines use data from websites to create a sorted list of results for a particular search query. Search engines decide which sites are most likely to be related to the search query, and then show the results in order of their relevance.

In short, the first step to generate more traffic to your print store is to optimize your content so that a search engine identifies it as relevant to queries related to your products.

Page SEO Category SEO Products SEO Tag SEO

The Page SEO allows you to add and control meta tags to pages generated in PrintNow Admin Tools. From your PrintNow admin, go to Stores/SEO/Page SEO. To edit an existing page click Actions Icon.

Title tags are the most important of all of the meta tags discussed here. These tags have a real impact on search rankings and, perhaps just as importantly, are the only one of the tags that are visible to the average user. You’ll find them at the top of your browser (for organic search pages or for PPC landing pages)
These days Google doesn’t use meta keywords in its ranking algorithm at all, because they're too easy to abuse.
This is a quite useful meta tag as, very simply, it explains to search engines and (sometimes) searchers themselves what your page is about.
Friendly URL
Friendly URL is a Web address that is easy to read and includes words that describe the content of the webpage. This type of URL can be "friendly" in two ways. 1) It can help visitors remember the Web address, and 2) it can help describe the page to search engines.

XML Sitemap generator

PrintNow automatically generate a sitemap.xml file that contains links to all your products, pages, categories, and blog posts. This is used by search engines like Google and Bing to index your site so that your store's pages appear in search results. Submitting your sitemap to Google Search Console helps Google find and index valuable pages on your site.

The process of crawling and indexing your site can take time, and Google doesn't guarantee how long it'll take. Learn more about what to expect when your site is indexed from the Google Search Console Help.

Find your sitemap

The sitemap file is automatically generated and links to your products, categories, blogs, and tags, and pages. It's automatically updated when you add a new page, product, category, or blog post to your PrintNow online store. From your PrintNow admin, go to Stores/SEO/Sitemap.

To view your sitemap type "/sitemap.xml" after the root domain.  For example:


Note: You can overide the auto generated sitmap by placing your own sitemap.xml file at the root level of your PrintNow theme.

The Robots Exclusion Protocol

Search engines like Google constantly crawl the internet in search of new data. When your site is being crawled, your store's robots.txt file blocks page content that might otherwise reduce the effectiveness of your SEO strategy by stealing PageRank.

  1. From your PrintNow admin, go to Stores/SEO/Robots.txt.
  2. Click Add Robot button and enter your path to block. Example: "/testing"
  3. Click Save.

Use Redirects to redirect a URL

URL Redirect (also referred to as URL Forwarding) is a technique which is used to redirect your domain's visitors to a different URL. You can forward your pages to any website, webpage, etc. which is available online.

Redirects use status codes defined within the HTTP protocol. Based on this, URL forwarding may be of the following types: 301 (permanent), 307 (temporary) URL Redirects.

PrintNow automatically adds redirects when you change paths on existing pages. Otherwise pages indexed on Google for instance would result in a page not found

  1. From your PrintNow admin, go to Stores/SEO/Redirects.
  2. Select Permanent (301) or Temporary (307) for your Print Store.
  3. In most cases enable "Force lower case for all urls" for SEO.
  4. To Add a new redirect click Add Redirect and enter paths From and To. Click Save.
  5. To list redirect history for a given item click the Actions Icon and follow.
  6. To delete redirect history for a given item click the Actions Icon and delete.
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