Google Analytics

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Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Data collection and management with Google Analytics provides a single, comprehensive view of the customer that can be customized to your needs and shared across the organization.

The enhanced ecommerce plug-in for analytics.js enables the measurement of user interactions with products on ecommerce websites across the user's shopping experience, including: product impressions, product clicks, viewing product details, adding a product to a shopping cart, initiating the checkout process, transactions, and refunds.

Google Analytics setup

Google Analytics Enhanced Ecommerce properties integrated into specific pages in PrintNow. 

viewdetails:
[ec:addProduct]
id: <product id>
name: <product name>
category: <category tree> (ie: Postcards or Postcards / Standard Postcards)
 
[ec:setAction -> detail]
 
orderinformation: Step 1 
[ec:setAction -> checkout]
affiliation: <company name>
 
orderinformation2: Step 2
[ec:setAction -> checkout]
affiliation: <company name>
 
confirmsubmit: Step 3
[ec:setAction -> checkout]
affiliation: <company name>
 
myorderdetails: (receipt page) Step 4
[ec:addProduct]                                                             
id: <product id> (could be actual id, original id, item number)            
name: <product name>                                                         
category: <category tree> (ie: Postcards or Postcards / Standard Postcards)  >--- once each per item in the cart
quantity: <item quantity>                                                     
price: <item price> (unit price * quantity)
                                
[ec:setAction -> purchase]
id: <order id>
affiliation: <company name>
revenue: <order total>
tax: <order tax amount>
shipping: <order shipping total>
coupon:  <order promotion code> (only sent if necessary)
 
 

Activate Partner Integration

  1. Make sure you don't have any Google Analytics code manually entered in your PrintNowDisplay.Master before activating this plug-in.
  2. From your PrintNow admin, go to Partner Integrations/Settings/Google Analytics.
  3. Enter Property.
  4. Choose Ecommerce to use standard Google Analytics or choose Enhanced Ecommerce to track user interactions with products. (recommended).
  5. Click Save.
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