Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Data collection and management with Google Analytics provides a single, comprehensive view of the customer that can be customized to your needs and shared across the organization.
The enhanced ecommerce plug-in for analytics.js enables the measurement of user interactions with products on ecommerce websites across the user's shopping experience, including: product impressions, product clicks, viewing product details, adding a product to a shopping cart, initiating the checkout process, transactions, and refunds.
Google Analytics Enhanced Ecommerce properties integrated into specific pages in PrintNow.
viewdetails:
[ec:addProduct]
id: <product id>
name: <product name>
category: <category tree> (ie: Postcards or Postcards / Standard Postcards)
[ec:setAction -> detail]
orderinformation: Step 1
[ec:setAction -> checkout]
affiliation: <company name>
orderinformation2: Step 2
[ec:setAction -> checkout]
affiliation: <company name>
confirmsubmit: Step 3
[ec:setAction -> checkout]
affiliation: <company name>
myorderdetails: (receipt page) Step 4
[ec:addProduct]
id: <product id> (could be actual id, original id, item number)
name: <product name>
category: <category tree> (ie: Postcards or Postcards / Standard Postcards) >--- once each per item in the cart
quantity: <item quantity>
price: <item price> (unit price * quantity)
[ec:setAction -> purchase]
id: <order id>
affiliation: <company name>
revenue: <order total>
tax: <order tax amount>
shipping: <order shipping total>
coupon: <order promotion code> (only sent if necessary)
Activate Partner Integration
- Make sure you don't have any Google Analytics code manually entered in your PrintNowDisplay.Master before activating this plug-in.
- From your Unified admin, go to Partner Apps>Google Analytics.
- Enter Property ID.
- Choose Ecommerce to use standard Google Analytics or choose Enhanced Ecommerce to track user interactions with products. (recommended).
- Click Save.
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